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Business · Madison Cardinal Bar The Cardinal Bar at 418 E. Wilson Street was opened in 1974 by Ricardo Gonzalez in the former Cardinal Hotel, and for many years it was Madison, Wisconsin's leading gay dance bar. Conceived in part to R Person · Madison Ricardo Gonzalez Ricardo Gonzalez opened the Cardinal Bar in Madison, Wisconsin in 1974 and operated it for most of its history until its closure in 2017. He developed the venue into one of the city's leading dance cl