Person

Brian Firkus

Milwaukee

Biography

Brian Firkus, known by the drag stage name Trixie Mattel, became a co-owner of the Milwaukee bar This Is It in February 2021, in part to help ensure the historic venue survived the COVID-19 pandemic.

Facts

Associated City: Milwaukee
Roles: Business owner, Drag performer
Associated Businesses: This Is It

Sources

Research adapted from the Wisconsin LGBTQ History Project. Archive page links below point to archive.wislgbthistory.com; for current news and community events, visit wislgbthistory.com.

Wisconsin LGBTQ History Project — Brian Firkus (retrieved 2026-06-01)

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